Andre Yoskowitz
8 Nov 2010 18:51
Tomorrow at the FPD International 2010 trade show in Japan, the Chinese company Hanvon will unveil the first e-reader to include a color e-ink display, giving it a distinct advantage over rivals like the Amazon Kindle and B&N Nook.
Black-and-white e-ink displays are currently used in 90 percent of the world's e-readers, says the NYTimes.
The Apple iPad and the recently launched Nook Color both use LCD color screens.
Jennifer K. Colegrove, director of display technologies at DisplaySearch, described the moment: "This is a very important development. It will bring e-readers to a higher level."
While it is simple to make e-readers with LCD screens, the LCDs tend to take away many advantages of the devices. E-ink screens consume much less battery power and energy and are also readable no matter how bad glare is from sunlight.
Color e-ink screens do have their downsides, however, compared to LCDs. LCD screens will be much sharper, more colorful, and able to handle video. Color e-ink screens have "muted" colors and can only handle "simple animations," notes the NYTimes.
Havon's reader will begin sales this March in China at the equivalent of $440 USD. It will have a 9.68-inch screen and will include both Wi-Fi and 3G support.
The iPad sells for $600 in China.