James Delahunty
17 Dec 2010 23:40
Electronic Arts CEO John Riccitiello has said in an interview that Nintendo could consider cutting the price of a Wii console in half to boost demand.
Riccitiello believes that a recent slump in sales of Nintendo Wii consoles could be avoided again by cutting the console's price in half to just $99. Additionally, he suggested that Nintendo should do more to promote third-party titles than focusing so much on its in-house titles.
Recent launches of PlayStation Move for the PS3 and Kinect for Xbox 360 means that the Wii can no longer cling to motion control features to differentiate it from its competitors.
"I would say they did exceptionally well in '07 and '08, started tapering in '09 and '10, and... I think if they were to price down to $99, they would explode," Riccitiello said. "If they were to find ways to promote third-party content better, as opposed to first-party content, and would hit pricing, I think the platform would see new life."