Andre Yoskowitz
18 Dec 2010 20:02
According to the "Game Purchase Drivers 2010 report" by the NPD Group, 29 percent of all U.S. video game purchases are now digital.
Over the past three months, physical game purchases accounted for the remaining 71 percent.
42 percent of the digital purchases were made from mobile phones, with users buying games via the iOS App Store, Android market and others.
With some math, we can see that mobile game sales now account for a full 12.18 percent of total game sales.
Another 30 percent of digital sales came via Xbox Live, PSN and the Wii, accounting for 8.7 percent of total game sales.
The largest slice of the digital pie came via PC download portals like Steam, at 47 percent, good for 13.63 of total sales.
Many of the 3704 Americans surveyed purchased from multiple mediums, as is illustrated by the numbers.
Over the last three months, the average amount of purchased games (physical, digital) was 3.1.