Andre Yoskowitz
24 Jan 2011 23:05
According to Internet research firm Emarketer, Twitter's ad revenue will likely triple to $150 million this year.
Twitter introduced its ad program in April 2010.
The company believes revenue can top $250 million in 2012, as more corporations join early adopters like Nissan Motor, Hewlett-Packard and Starbucks.
Twitter currently has 175 million registered users, and competes almost directly for ad dollars with giants like Facebook and Google.
Despite the large user base, a Pew report in December claims only 8 percent of U.S. Internet users have Twitter.
Says EMarketer (via Bloomberg):
The company is definitely attracting brand advertisers. The difference is going to be whether Twitter can prove itself to advertisers as delivering results. I think this will be the year that we know a lot more.