Andre Yoskowitz
26 Jan 2011 19:44
Will.i.am, the frontman of the Grammy-award winning group The Black Eyed Peas has been hired by Intel as a Creative Director this week, continuing his work at Dipdive on a grander scale.
Dipdive uses "new media to mobilize politics, social issues and music."
The musician will now be a director of creative innovations for Intel.
Says Will.i.am (via Boombox)
Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity. Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.
We're thrilled to tap into the limitless creativity will.i.am brings to the table. He's not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. We share a strong interest in innovation around music, art and lifestyle, and are excited to join forces to establish an authentic, emotional connection with consumers.