Andre Yoskowitz
20 Feb 2011 3:23
Nine months after it was announced, the BBC has finally updated their iPlayer to link VOD listings for other sites.
Partner channels are ITV, Channel 4, Channel 5, S4C, Seesaw and MSN Video Player.
BBC's iPlayer is the most popular streaming TV service in the UK, and "iPlayer" has become synonymous with streaming catch up TV just like "Hulu" has in the United States.
The new move is expected to bring significant amounts of traffic to the VOD offerings of the partner channels, thanks to the iPlayer's brand recognition for streaming.
In the iPlayer, users will see the VOD offerings in a new section, or via search.