Bing overtakes Yahoo in global search engine reach

Andre Yoskowitz
1 Mar 2011 13:13

According to new data from web analytics company StatCounter, Bing has overtaken Yahoo! for global search engine reach, taking 4.37 percent share to Yahoo's 3.93 percent.
Overall, the global leader remains, clearly, Google, at 89.94 percent reach.
In the U.S., Google has the lead at 79.63 percent, while Yahoo remains in second at 9.74 percent. Bing has quickly taken large share, however, moving to 9.03 percent.
It is important to note that in the U.S., Canada, Australia, Mexico and Brazil, Bing powers the Yahoo! search engine, so many firms have moved to just combining the figures for both engines.
Says StatCounter CEO Aodhan Cullen (via PR):

It is significant that Bing overtook Yahoo! globally for the first time on a monthly basis but it remains a tough battle to claw back Google's market share. Although Google dipped below the 90 percent mark in February worldwide for the first time since August 2009 it shows little sign of losing its global dominance any time soon.

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