Andre Yoskowitz
20 Apr 2011 14:08
Netflix is prepared to begin offering "Family Plans" for its streaming service, soon, says the company's IR page.
There are little details so far on the plans, but it will likely be similar to other products that give deep discounts if families add family members to their plans.
Says the page:
The evolution toward individual memberships will take time, and we are still thinking about how to best do it. One option would be to allow an account to add additional concurrent streams (using the analogy of our DVD business, it would be like choosing a higher-priced plan that allows a subscriber to have more DVDs at home). Our $7.99-per-month plan is for one stream at a time, and later this year we expect to be able to offer consumers some account options to watch multiple simultaneous streams. Or it could be that there is a price point that would encourage multiple accounts in one household.