Andre Yoskowitz
21 Apr 2011 17:29
In just 20 days since The New York Times raised its controversial pay wall, the newspaper has signed up 100,000 subscribers.
All online readers get access to 20 stories per month for free, and some free articles via the Time's mobile app. $15 gets you unlimited access to the site and the phone app. $20 gets you online access and unlimited use of the iPad app. $35 per month gets you unlimited access to everything the Times offers.
If you are a print subscriber, you have unlimited access to everything, as well.
The New York Times says the numbers "meaningfully exceeded expectations" but encouragement remains muted until retention rates can be calculated after the initial promotion period, which does include a starter trial at an introductory 99 cents.