Andre Yoskowitz
29 Jun 2011 14:44
One analyst is very bearish on the future prospects of 3D movies.
Analyst Richard Greenfield of BTIG has sent a note to clients this week, urging them to begin to sell any shares they may have in RealD, the company behind the 3D tech seen in most movie theaters.
Greenfield believes that RealD's projection of "75 percent of movies in theaters being 3D" is completely "disconnected from reality" and impossible.
The analyst believes that "consumers will increasingly reject 3D" and ticket sales will fall.
A main problem Greenfield sees with 3D films is how dim they are, especially when adding in special glasses. It has even been reported that Paramount asked exhibitors to brighten up their projectors for Transformers 3, but given that the request will cost more for exhibitors, it is doubtful we will see brighter 3D movies anytime soon.