Andre Yoskowitz
14 Aug 2011 1:56
Microsoft's Bing search engine is more effective than Google's, says Experian Hitwise.
The active "success rate" for Bing compared to Google, for the month ended July 31st, was 80.04 percent to 67.56 percent, a significant difference.
Success rate is defined by how many search queries with a search engine lead to an actual visit to a website.
Yahoo searches were the most efficient, at 81.36 percent, although Yahoo is now considered part of Bing.
Whilst Yahoo and Microsoft are more efficient, Experian believes all three search engines can improve: "The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine results pages to ensure that searchers are finding relevant information."
Experian also notes that Google's share of the search market fell to 66.05 percent while Bing-powered searches (Yahoo + Bing) increased, to 28.05 percent.
For more info, check here: Experian Hitwise reports Google share of searches at 66 percent in July 2011