James Delahunty
14 Aug 2011 6:55
Puts down prices to gain more market share.
Sony has dropped the price of Google TV flat-screen models in the United States. The company said that it is not dropping the prices in preparation for a new line of Google TV sets, instead it is attempting to grab more market share in the region.
Amazon lists the Google TV models in the United States, pricing a 24-inch Sony NSX-24GT1, 1080p 60 Hz LCD HDTV Featuring Google TV, at just $298. It also lists a 32-inch model, 40-inch model and 46-inch model but their prices are varied based on the source of the product, while Amazon does not list its own price (though all prices are cheaper than the models previously were marked at.)
Google TV has not had the impact that the web search giant and its hardware partners had hoped by any stretch, but they are not giving up on it yet. Google is expected to launch the next version of Google TV soon, built on Android 3.1, and all the TV models now being sold at lower prices are in line for that software update.