Andre Yoskowitz
16 Aug 2011 13:44
In March, ICANN, the governing body behind the Internet approved .XXX domains, almost 10 years after the idea was brought to the group.
With a vote of 9-3, and despite objections from the adult industry, the measure passed. Adult sites can choose to use the new domain, but are not required to do so.
The domains will begin launching in December and it appears that large companies have already begun buying up .XXX domains, to protect against "cybersquatters" or others that will use their brand names maliciously.
900,000 "expressions of interest" have already been received by the ICM Registry from companies looking to pre-register their trademarks.
A few companies include Mattel, Viacom and the Red Cross who certainly don't want to see spongebobsquarepants.xxx, redcross.xxx or barbie.xxx used by the wrong person.