Andre Yoskowitz
23 Aug 2011 1:42
On-demand streaming site Hulu is ready to begin accepting opening bids on Wednesday, says the WSJ.
Google, Yahoo, Amazon and DirecTV are expected to bid, with bids likely to range from $500 million to $2 billion.
Yahoo sent an unsolicited bid in June, which started the ball rolling.
Hulu CEO Jason Kilar has long said that the site can never reach its full potential as content providers pullback from offering free content. Fox recently started an 8-day delay window on its content, which will likely prove detrimental.
For now, Yahoo appears to be the top bidder with Google in second, as long as certain conditions are met.