Rich Fiscus
10 Nov 2011 13:57
Yesterday Adobe announced they are giving up on Flash as a mobile platform and concentrating their efforts on HTML5 and Javascript alternatives.
The announcement came during a meeting with industry analysts as part of a presentation about a company wide change in product strategy.
Beginning with the launch of the original iPhone, Adobe has tried unsuccessfully to find a place for Flash in the mobile device space. Resistance from Apple, detailed in numerous statements from Steve Jobs, kept Flash from the iPhone.
When a full version of the platform was finally released for Android last year the performance problems experienced by many users seemed to confirm Jobs' assessment of Flash as unsuitable for low powered mobile devices.
At the same time, HTML5 has been embraced across the full range of mobile operating systems, making it the obvious choice for a cross platform development solution. It was only a matter of time before Adobe would be forced to give up on mobile Flash.
Adobe signalled their new direction last month when they acquired a mobile development company called Nitobi whose apps tie together web standards like HTML5, Javascript, and Ajax with SDKs for various mobile platforms using an app framework called PhoneGap.
Under Adobe's ownership, Nitobi has submitted PhoneGap to the Apache Software Foundation where it will continue to be developed as Apache Callback.
Adobe CTO Kevin Lynch explained the company's new strategy, saying:
We believe that HTML5 is a significant catalyst for growth for Adobe. And it's a multi-year vector of innovation for most of our products. HTML5 is great for Adobe and great for the industry.
The key phrase I just used, and I people to make sure we all recognize this, is that most of our products - absolutely HTML5 is going to result in the substrate of the web undergoing a major overhaul - but it's much bigger than just web pages. It's the foundation of how content is going to be delivered in the years ahead.
Web, video, publishing, gaming are all going to increasingly rely on HTML5 across PCs, phones, TVs, and tablets. That is the foundation that we're building toward and that's the foundation we're going to take a leadership position in.