Rich Fiscus
11 Nov 2011 14:34
Walmart is hoping to jumpstart the Christmas shopping season a few hours early this year by starting their Black Friday sales at 10PM on Thanksgiving.
Black Friday is traditionally the most profitable sales day for US retailers. Many people consider it the official start to holiday sales, and the majority of Americans don't have to work that day, being the Friday after a national holiday.
Over the last few years, many retailers have opened their doors early in the morning on Black Friday, offering even bigger discounts for as little as an hour or two to the earliest shoppers. This year Walmart continues that trend, but the sales will start on Thursday evening.
Between 10PM and midnight on Thursday they will be offering an Xbox 360 4GB with Kinect Console plus a $50 Walmart gift card for $199.96 and an assortment of DVDs with prices starting at $1.96.
At midnight their sale will include:
The ongoing sale for the rest of the weekend will be feature a Vizio 42" 1080p 3D LED backlit HDTV with Wi-Fi for $598.
As much as anything else, the early sale is likely in response to Internet retailers, many of whom have started their sales on Thursday to take advantage of the fact most businesses are closed that day.