Rich Fiscus
12 Jan 2012 19:38
US retail giant Target is planning to add their own Apple stores to a small number of locations, likely to be expanded to more stores if successful.
In reality they will not be actual Apple Stores, but were instead described to the New York Times as "expanded displays" by a Target spokesman. No details have been provided about what Apple products will be involved.
Initially only 25 Target stores will be getting the expanded Apple displays. Presumably that will be expanded if it proves to be a profitable move. It will be particularly interesting to see if desktops or laptops might be added to their existing selection of iPods, iPhones, and iPads.
This change was announced alongside the addition of a number of boutique shops being added to various Target locations to showcase exclusive products from various local businesses. Presumably both are part of an attempt to move Target more into department store territory and away from discounters like Walmart.