Andre Yoskowitz
12 Mar 2012 14:33
Last week, we reported that Netflix has been meeting with cable companies in the past weeks in an effort to get their own channel.
If CEO Reed Hastings is successful, Netflix would become available as an on-demand option for cable subscribers, similar to rivals HBO and Showtime. The channel would offer Netflix's streaming catalog of 25,000 TV episodes and movies.
Although Netflix wants this move to happen, it appears that the cable and satellite operators do not.
Comcast, DirectTV and Dish Network have all said "no" to Netflix, say sources, knocking out three major players in the industry already.
Dish and Comcast already have streaming services of their own, which makes their decisions understandable, but still a large blow to Netflix. The three operators control 56 percent of the U.S.' TV subscribers.
Verizon is expected to say no, as well, as they work on a rival service with Redbox.