Andre Yoskowitz
16 Mar 2012 19:36
According to the WSJ, Lady Gaga made an estimated $30 million through Twitter last year, capitalizing on her huge fan base.
The artist has almost 21 million followers on the microblogging platform. The $30 million figure was roughly one-third of her overall earnings last year, meaning Twitter likely made her more money than her CD sales did.
Lady Gaga is the most popular person on Twitter, beating out Justin Beiber, Katy Perry, Rihanna and President Barack Obama among others.
"She really engages them and re-tweets stuff they say as if she was one of them," says John Bonini, content marketing manager of Impact Branding & Design.
The singer's latest album "Born This Way" has sold over 6 million units and has spawned a number of #1 hits on the charts.