On Tablets, gaming trumps video & social networks

James Delahunty
24 Oct 2012 13:33

Google report highlights gaming on Tablets.
The study showed that 51.5 percent of participants used their tablet PCs for gaming within a two week period. That represents an average of 10.9 percent of total incidents of use, which apparently beats social networking or watching video.
Checking e-mails was clearly a favourite for tablet users, with 84.5 percent using a tablet to check e-mails within the period, and e-mail accounting for 18.9 percent of total incidents of use.
Google's results are largely in line with a similar study conducted by Nielsen into what consumers use their tablet PCs to do.
"By better understanding current tablet activities and their context, these findings may serve as a basis for anyone designing and developing applications and sites for tablets," the Google report notes.

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