James Delahunty
26 Oct 2012 15:18
Halo 4 bleeds cash from Microsoft.
Microsoft Studios head Phil Spencer revealed to Polygon that its forthcoming Holiday season blockbuster, Halo 4, is also the company's most expensive entertainment product. "Nothing's even close," he commented.
Halo 4 is the first "new" title in the franchise to be developed by 343 Industries, after Bungie opted to go independent. 343 had released the Halo: Combat Evolved Anniversary remake last year.
Halo: Reach was reportedly Microsoft's largest ever marketing expense to promote a game. It had spent $6.5 million on promotion alone for Halo 3 too.
Halo 4 is extremely important to Microsoft's games business during the upcoming holiday season to drive sales of its Xbox products and fight off the competition.