Andre Yoskowitz
31 Oct 2012 18:08
Microsoft has unveiled that the popular Halo franchise has sold 46 million units since original launch in 2001.
The franchise has generated $3 billion in revenue, in total, with most of the games bringing in over $100 million in revenue on day one.
More recently, Halo: Reach brought in $200 million in revenue in 24 hours across the U.S. and Europe.
"Halo is a $3 billion blockbuster franchise which has shaped entertainment history and defined a generation of gamers," added Microsoft's Chris Lewis (via GI.biz).
To boost awareness of the upcoming Halo 4 (not that it needs any), Lewis says: "From the world's first ever red-carpet premieres for a video game to sending a man strapped to a jet-pack 50-foot above London's iconic skyline, Halo launches have continually broken the mould and we are back with a colossal bang for Halo 4, transforming a country on the biggest scale imaginable".
Halo 4 will be released on November 6th.