Andre Yoskowitz
16 Nov 2012 11:17
Handily beating out Halo 4 as the biggest entertainment launch of the year.
Activision has announced today that their blockbuster hit Call of Duty: Black Ops 2 has brought in $500 million in sales in the first 24 hours, according to retail customer sell-through estimates from Chart-Track.
That figure makes it easily the biggest launch of the year, beating out Halo 4's $220 million sell-through in the first 24 hours just last week.
"With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row," added Bobby Kotick, CEO, Activision Blizzard, Inc. "Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for "Harry Potter" and "Star Wars," the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013."
The game launched on November 13th, and is the fourth Call of Duty in a row to set a new entertainment launch record.