Andre Yoskowitz
11 Dec 2012 0:06
Trent Reznor, lead singer for Nine Inch Nails, has announced a new partnership with Beats Audio.
The project will be a music streaming service set for launch early next year.
Codenamed "Daisy," the service will rival Spotify but add "expert curation" that Reznor says is "like having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldn't necessarily have encountered."
Additionally, Daisy "uses mathematics to offer suggestions to the listener... [but also] would present choices based partly on suggestions made by connoisseurs, making it a platform in which the machine and the human would collide more intimately."
Beats, known for its headphone line and its recent partnership with HTC for Beats tech in smartphones also purchased streaming service MOG in 2011, but it is unclear if the two projects will intertwine in any way.