Andre Yoskowitz
27 Dec 2012 17:53
According to a recent survey, Amazon remains the best website for online shopping.
On the opposite end, "flash" sale sites Gilt and RueLaLa scored the worst in satisfaction, while JC Penney saw the biggest drop of any retailer that also has brick-and-mortar stores.
The survey was the annual ForeSee's Holiday E-Retail Satisfaction Index. "The importance of satisfying them and giving a great consumer experience is going to pay back huge dividends in terms of profitability for these retailers," added Larry Freed, president and CEO of ForeSee.
Amazon kept its crown for the eight straight year, with an 88 out of 100 rating. LLBean came in second, at 85/100. On the low end was Gilt at 72. JC Penney fell from 83 to 78 year-over-year.
Notably, Apple fell again, to 80 from 83, while computer maker Dell fell to 77 from 80. Freed says Apple's site has become harder to navigate as continues to increase its product line, and I'm sure there are little who would not agree.
ForeSee's latest 2012 report "was based on more than 24,000 surveys collected from visitors to websites of the 100 largest online retailers from Thanksgiving to Christmas," says the company.