Andre Yoskowitz
5 Feb 2013 15:00
According to a recent Pew Internet & American Life Project survey, U.S. residents are quickly losing interest in Facebook, the dominant social networking behemoth.
About 70 percent of all online Americans use Facebook, compared to 16 percent for Twitter and 20 percent for LinkedIn.
The report, which cites the survey of 1000 Americans aged 18-99, is called "Coming and Going on Facebook."
20 percent of online adults who do not currently use Facebook did use it at one time, but became so angry with the site and its experience that they eventually stopped using it. Many users cited privacy concerns and a want to not have to share their lives as the main reasons for leaving. Additionally, 61 percent of users said they have taken voluntary breaks from the site for a period of 3 weeks, or longer.
28 percent of users also claimed the site has become less important to them over the last year and 34 percent said they spent less time on the social network over the last year.