Andre Yoskowitz
22 Apr 2013 23:34
As current Netflix subscribers know, you can simultaneously stream two videos from different devices, allowing couples and families to keep just one account.
Netflix also knows that plenty of people share accounts.
In an effort to combat this and also appeal to larger families that may have more than two people using the service at one time, the company has unveiled a new plan that will allow up to 4 simultaneous streams.
Says CEO Reed Hastings: "A few members with large families run into our 2-simultaneous-stream limit. To best serve these members, we're shortly adding a 4-stream plan, at $11.99 in the U.S."
Hastings notes that he only expects 1 percent of the current subscriber base to use the new plan.