Andre Yoskowitz
1 May 2013 16:26
Hulu reported quarterly figures this week, showing continued strong momentum.
The streaming site saw 1 billion videos streamed in the Q1, the first time that milestone has been surpassed in a single quarter.
Additionally, the service now has over four million premium Hulu Plus subscribers, each paying $8 per month. In the Q1 2012, that figure was around 2 million, showing strong growth.
For their Hulu streaming, PCs remain the top choice, with TVs coming in second and mobile devices finally seeing a blip, to as much as 10-15 percent of all streams, says the company. In 2011, mobile viewership was under 1 percent.
Importantly for advertisers, user engagement remained strong, keeping users for an average of 45 minutes.