Andre Yoskowitz
20 Jun 2013 23:03
According to multiple sources, HTC has signed A-list star Robert Downey Jr. for a new marketing campaign set for the next two years.
The deal is worth $12 million and will include television, print, and billboard advertising all around the world. Additionally, Downey will keep some level of creative control.
HTC recently dropped its long-time "Quietly Brilliant" tagline, claiming that the company now needed to be louder to keep up with rivals. All new campaigns will use the terms "bold," "authentic," and "playful."
Downey Jr. has been busy, coming off major hits like "Sherlock Holmes" and of course, "Iron Man" and "The Avengers." The actor is set to reprise his role as Iron Man in the Avengers sequel, slated for 2015.