Andre Yoskowitz
28 Jun 2013 19:17
Earlier this month, Facebook introduced video-sharing features to Instagram, allowing over 100 million users to share 15 second clips enhanced by Instagram's famous filters.
Vine, owned by Twitter, and currently the most popular way to share video clips via mobile devices, seems to have taken a severe hit to traffic following the launch.
According to Topsy research, "the number of links to Vine videos on social networks fell by nearly half a million the day after video was added to Instagram."
At the same time, an extra 300,000 Instagram links were shared.
Yesterday, a week after the app was updated, there were "50% more Instagram than Vine links being shared on the net." The numbers are significant, but it remains unclear whether they will stick.
Vine allows for 6 second clips and is deeply integrated into Twitter.