Andre Yoskowitz
29 Jun 2013 18:41
Adobe has announced this week that it will be acquiring major digital marketing software company Neolane for $600 million in cash.
The company operates the platform for managing digital marketing campaigns over multiple platforms.
Adobe says the move will "bring critical cross-channel campaign management capabilities to the Adobe Marketing Cloud." Adobe is best known for building Flash and packaging Photoshop and Acrobat.
The company's Marketing Cloud is a tool set that includes analytics, social, advertising, targeting, and web experience management solutions.
Neolane, which was privately held, has major clients such as Bridgestone Tires and Barnes & Noble among others. Their platform automates and executes digital marketing campaigns across the Web, email, social, mobile, call center, direct mail and point of sale.
Adobe expects the deal to close next month.