Andre Yoskowitz
28 Aug 2013 14:08
Last week, Microsoft announced it would be offering free FIFA 14 with Xbox One pre-orders in Europe.
Sony responded to the offer, calling the offer "kind of odd." Sony Computer Entertainment Europe CEO Jim Ryan says Sony has no reason to offer a similar deal, as they do not expect to have any issues with demand.
"Why should we do that?" Ryan added. "Our problem is gonna be matching supply to demand. It's perfectly rational when a platform holder, or indeed a publisher, runs a preorder campaign to engage in promotional behavior to dial it up if you feel it's not where you need it to be. That's a rational thing for any businessman to do. We're perfectly happy with where our preorder are."
"Why would we go out and add something? Giving away stuff on day one of a new platform launch, in my mind it's kind of odd," he concluded.
Microsoft's free FIFA offer is good for all existing and new pre-orders.