HP: We will be joining the 3D printer market next year

Andre Yoskowitz
23 Oct 2013 22:57

HP CEO Meg Whitman has confirmed that the company will be entering the 3D printer market starting in the Q3 2014.
"We are excited about 3D printing," Whitman added. "We want to lead this business. HP labs is looking at it."
Whitman noted that it was natural to get into the business given the company's long history with printers.
There are, of course, issues with 3D printing in its current state, but HP wants to get in early: "To print a bottle can take eight to ten hours. That's all very interesting, but it is like watching ice melt. 3D printing is in its infancy. It is a big opportunity and we are all over it. We will have something by the middle of next year."
The exec adds that their printer will be aimed at service providers. "How do we commercialize to print faster, at lower price points? To enable service providers?" asked Whitman.

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