Andre Yoskowitz
6 Nov 2013 17:07
According to Nintendo president Satoru Iwata, the upcoming launch of the PlayStation 4 and Xbox One will be good for the struggling gaming giant.
The new launch will generate buzz for the entire industry, which could overlap to the Wii U.
"I think the launch of other video game systems is also good for us because they energize the video game industry as a whole," Iwata added. "Though there are some who take the view that intensified competition means overseas competition will be tough for Nintendo, no matter how Nintendo does domestically, I do not necessarily see it that way. This year, what Nintendo is promoting is, conversely, to stand out in the game industry for individuality. I believe we have become a unique value."
In order to boost interest in the Wii U, Nintendo will also introduce a whole slate of new family-friendly games. "We have an offering of software for the end of this calendar year that encourages family fun at home," Iwata added, such as Super Mario 3D World, Wii Party U, Mario & Sonic at the Sochi 2014 Olympic Winter Games, Wii Sports Club, and Wii Fit U.
The company also conceded the hardcore gamer market: "Other companies will launch new consoles, but I think they focus on targeting highly skilled users. Therefore, in that sense, though the competition will heat up because new game consoles will come out and there will be a 'war of the game consoles' played out in media articles, we wonder if the target user will actually be the same."