Andre Yoskowitz
28 Feb 2014 20:03
According to the latest mobile monetization report from app testing firm Swrve, a shockingly small amount of mobile gamers account for almost the majority of all in-app purchases.
In fact, just 0.15 percent of players account for about 50 percent of all in-app purchases, with these players being dubbed "whales" like counterparts in a casino that lose huge money to the house but always come back.
Digging deeper into the report, only 1.5 percent of players pay for any in-app purchases at all, which can include character upgrades, coins, new lives, virtual money, clothes, upgraded vehicles and more.
You can check the rest of the report here.