Amazon Prime membership going up to $99 per year

Andre Yoskowitz
13 Mar 2014 19:34

As implied earlier in the year, Amazon has raised the price of their Prime membership.
Reads the email I received as a Prime user early this morning:

We are writing to provide you advance notice that the price of your Prime membership will be increasing. The annual rate will be $99 when your membership renews on xxx, 2014.
Even as fuel and transportation costs have increased, the price of Prime has remained the same for nine years. Since 2005, the number of items eligible for unlimited free Two-Day Shipping has grown from one million to over 20 million. We also added unlimited access to over 40,000 movies and TV episodes with Prime Instant Video and a selection of over 500,000 books to borrow from the Kindle Owners' Lending Library.
For more information about your Prime membership, visit our Prime membership page.

During a recent earnings report, the company had suggested the price of Prime would be going up and there have been rumors that a price hike would also include a new unlimited streaming service for subscribers (think Google Play All Access and Spotify) although this has yet to be confirmed.
Amazon also noted that Student subscribers will see a price hike to $49 while the Prime Fresh membership fee will remain unchanged at $299.