Andre Yoskowitz
10 Dec 2014 22:38
Two months after they were unexpectedly pulled from Apple's online and brick-and-mortar stores, audio products from Bose are back on the virtual shelves.
It still remains unclear why the products disappeared without a word in October, but the timing coincided with the recent closing of the company's acquisition of Beats Electronics.
Bose had a lawsuit against Beats over the tech used in noise-cancelling headphones but the case settled in early October, just before Bose's products magically disappeared from Apple's stores.
Beats offers many similar products, so the dropping of the Bose inventory could have been a way for Apple to boost sales ahead of Black Friday/Cyber Monday, or potentially the product of behind the scenes negotiations.
Source:
Crunch