Andre Yoskowitz
8 Mar 2015 21:31
Pandora has announced today that it will offer a 'one-day pass' for non-subscribers, giving them 24 hours of ad-free music for just $0.99.
Chief Product Officer Chris Phillips says the new offering will make Pandora ideal for parties where hosts don't want their guests to hear ad breaks that come quite often in the free version of the software.
Despite the revealed $0.99 price point, Phillips says the 24-hour duration and the price are still up for review: "Pandora is committed to delivering an effortless, personalized experience and we recognize some consumers may want an ad-free experience but don't necessarily want to commit to a subscription. This offering will allow consumers to choose and explore what is right for them or suits a particular event or experience. Pricing and exact timing are yet to be determined but we expect it to be available later this year."
If you are a Pandora fan, the company does offer a monthly ad-free experience called Pandora One for $4.99 per month. The premium subscription allows for more skips and ups the quality to 192kbps, as well.
Source:
Gigaom