Andre Yoskowitz
1 Sep 2015 22:20
LG has announced a new limited edition premium smartwatch, the LG Watch Urbane Luxe, in partnership with U.S. jewelry retailers REEDS.
The smartwatch is based on the Watch Urbane but has an alligator leather strap and is plated in 23-karat gold. The watch will also sell in a piano-gloss lacquer case.
Says LG: "The LG Watch Urbane Luxe will sport a deployment clasp for a fitted, elegant look that isn't bulky. Invented by Louis Cartier in 1910, the use of a deployment clasp makes this timepiece even more exclusive and unique. The alligator band itself is handcrafted at the highest level of craftsmanship, undergoing 50 separate steps in its creation, handled lovingly by 30 experienced leatherworkers. The 23-karat gold used in the LG Watch Urbane Luxe is stronger and harder than the 24-karat gold used in jewelry and heavier than the 18-karat gold used in traditional luxury watches."
There will only be 500 of the watch made, engraved with their own serial numbers. Launching in late October, the Watch Urbane Luxe will sell for $1199.99.
"Wearable devices shouldn't be thought of as an extension of one's smartphone but an extension of oneself," added Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. "This blending of craftsmanship and technology is a natural evolution of the smartwatch, which is becoming more of a lifestyle accessory than a piece of hardware. We think this is a good direction for wearables and we want to encourage this transformation."
Source:
LG