Andre Yoskowitz
4 Sep 2015 1:05
Hulu has announced this week that the company will begin offering an ad-free version of its streaming service for $11.99 per month, marking the first time since its launch that you will be able to watch content without commercials.
Until now, Hulu's premium streaming catalog cost $7.99 per month but still had ads. What made the service premium was the ability to watch shows that are currently on TV the day after they aired on Fox, NBC or ABC, a feature that is so far unmatched by other services.
In its efforts to take on Netflix, (which has 4x the amount of paying subscribers), Hulu recently announced a deal with Epix to bring new movies to the service, including popular titles from Lionsgate and Paramount.
"You can split people into two categories: ad avoiders and ad acceptors," said Hulu. "There are clearly people who just are not going to buy Hulu because there are ads. We think we can bring them back into the fold with new content and this new choice."
Source:
NYT