Matti Robinson
25 Jun 2016 12:01
Spotify has told The Telegraph that it has surpassed the 100 million mark in subscribers. Paying subscribers was earlier this year reported to have passed 30 million. Apple meanwhile is having trouble growing its service past its initial base.
Apple told us in April that it had mustered 13 million Apple Music subscribers which is not much more than it had 9 months earlier just after Apple Music's release. Now though those people are paying and not just enjoying their free three months of music.
Just before the launch of Apple Music Spotify revealed that it had more than 20 million subscribers. So Apple might have beat Spotify's growth within the year but that is mostly because of the launch boom. Spotify has thus been growing faster than Apple Music for most of the past year – or at least on par.
It will be really hard to catch Spotify in this game unless you come up with something completely different. Its free model also is a springboard for potentially new paying customers who are ready to pay for convenience.