Matti Robinson
19 Jan 2017 13:08
Netflix has been growing steadily over the years, and the secret lately has been the international market which has given much needed boost to slowing down U.S. growth. New report from the company says the domestic customer base grew still with more than 2 million subscribers in the last quarter only.
The majority of added customers came from abroad, though, with 5 million new subscribers. This is a significant increase compared to previous years and quarters. Most of the investments are still made with U.S. customers in mind while growth overseas is stronger. However, Netflix Originals and other U.S. based programming have been hugely successful abroad.
According to TechCrunch, Netflix also said that localized content, like the first Brazilian original series 3% was a big success throughout Latin America. Netflix is investing $6 billion in content, up from last years $5 billion. That will have more room for increase in local content, including Japanese Anime for example.
Netflix had 93 million customers ending the year and it will cross the 100 million subscriber landmark somewhere in the first half of the year. If the company continues to exceed growth expectatations it might have already happened before the next quarterly results.