The most downvoted comment in Reddit history made EA reconsider pricing

Matti Robinson
14 Nov 2017 15:02

Electronic Arts, or EA, is one of the largest game developers in the world, and even though it sells more game than any other company, it has it's fair share of haters. EA like many other major developers are sometimes cutting corners, or even straight-up trying to milk the customers.
According to the gaming community, at least on Reddit, one of these instances was found earlier yesterday. On /StarWarsBattlefront subreddit a thread was created to discuss the horrific pricing of EA's Star Wars game franchise Battlefront.
Recently EA had announced new Darth Vader character to Battlefront II which could be attained by an in-game micro payment. Well, it just so happened that the price was far from micro at $80.
This lead to EA's customer support commenting on the thread, as EACommunityTeam, with explanations on why such a price would be appropriate. This included such things as to "provide players with a sense of pride and accomplishment."
It appeared that the comment, claiming appreciation for candid feedback, wasn't received too well. In fact, it has been downvoted more than any other comment in Reddit history. Currently it stands at -683k points, approximately 660 000 more downvotes than the second least favorite comment in history.
Apparently the downvote tornado had some effect, and EA decided to drop the prices of top hero unlocks by 75%. This includes your favorite father and son combo, Darth Vader and Luke Skywalker.