James Delahunty
14 Jun 2018 5:19
According to a report, Microsoft is working on technology to compete with Amazon Go in delivering checkout-free shopping markets.
The Amazon Go store allows customers to enter when they scan their smartphone. A combination of cameras and sensors identify what items they remove from the shelves. When the customers finish their shopping and leave the premises, Amazon bills their on-file credit cards immediately for the purchases.
Microsoft is also working on similar technology to challenge Amazon in the new arena, according to a report by the Reuters News Agency. It cites six people familiar with Microsoft's developments in reporting that the Redmond giant has shown sample technology to retailers around the world, including Walmart.
The technology tracks what shoppers add to their carts on the fly, eliminating the need for a checkout line. According to the sources, a group of between ten and fifteen people have presented some of their efforts to Microsoft CEO Satya Nadella in person.
Using technology to eliminate or reduce the need for checkout lines in stores is seen as a major shift in retail shopping, and Amazon is currently at the head of the queue. It is inevitable that more competitors will come in to offer different solutions to retailers.