Matti Robinson
3 Aug 2018 11:32
Apple has reached new heights that no company before it has reached. Cupertino-based tech giant closed the day yesterday with a share price of $207.39 which means it surpassed the magical and revolutionary (add other Apple-like superlatives) $1 trillion market cap.
Who would've guessed that making iPhones is such a good business model? Or as someone put it, buying low and selling high seems to pay off. Joking aside, Apple has done something no company has managed and to celebrate Tim Cook sent a memo to Apple employees reiterating what is important.
According to the note Apple's number one priority is customer. While people should be excited and happy about the milestone, they should remember that it is just a measurement of success in one, albeit super tangible, respect.
Obviously Cook knew the memo would be read by many outside the company and promoting a view that customer always comes first is good for the business in the long run. Not surprisingly Steve Jobs gets a mention as the visionary founder who instilled Apple with the values it holds.
And here's the letter Apple CEO Tim Cook sent to company's employees after hitting the historic milestone:
Team,
Today Apple passed a significant milestone. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. While we have much to be proud of in this achievement, it's not the most important measure of our success. Financial returns are simply the result of Apple's innovation, putting our products and customers first, and always staying true to our values.
It's you, our team, that makes Apple great and our success is due to your hard work, dedication, and passion. I am deeply humbled by what you do, and it's the privilege of a lifetime to work alongside you. I want to thank you from the bottom of my heart for all the late hours and extra trips, all the times you refuse to settle for anything less than excellence in our work together.
Let's take this moment to thank our customers, our suppliers and business partners, the Apple developer community, our coworkers, and all those who came before us at this remarkable company.
Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges – and that the people who are crazy enough to think that they can change the world are the ones who do. In today's world, our mission is more important than ever. Our products not only create moments of surprise and delight, they empower people all around the globe to enrich their lives and the lives of others.
Just as Steve always did in moments like this, we should all look forward to Apple's bright future and the great work we'll do together.
Tim