Matti Robinson
29 Nov 2018 12:05
As soon as it was clear that Apple would be introducing a new cheaper iPhone, and this would be months before the actual announcement, people were quick to call it the next big thing.
Many, including some of us here at AfterDawn, were sure this was going to be a huge seller, perhaps even breaking records.
Just a month later rumors have suggested that this not actually be the case, but instead it was indeed the opposite. According to rumors Apple has had to reduce the production estimates, and that's not a good look.
The iPhone component manufacturers have also issued warnings for their quarterly results which has been taken to indicate bad iPhone sales.
Apple's stock has been in decline ever since the new iPhone XR launched late last month, and now it was time for Apple to try an rectify the situation.
Apple's Greg Joswiak has told in an interview with CNET that iPhone XR hasn't been the problem it has been portrait to be. According to Joswiak, the iPhone XR has "been our most popular iPhone each and every day since the day it became available."
That doesn't exactly deny the bad sales, though, it just states that iPhone XS and XS Max were worse. Unfortunately Joswiak doesn't reveal any figures, which isn't a surprise considering Apple has stopped issuing iPhone (or iPad/Mac) unit sales figures even as a part of quarterly results.