Petteri Pyyny
1 May 2019 6:35
Facebook has been tipping its toes with the massive dating app market recently with its Facebook Dating feature, available in handful of countries. Now, company is expanding that business by launching a feature called Secret Crush.
With Secret Crush, one can tag up to 9 of his/her friends as the ones who the user is interested in. To limit the scope, the people added to the Secret Crush list must be either user's friends or friends of the user's friends.
People added to the list wont know about the addition ever, unless they also add the user to their own list. If so, both users will receive a notification from Facebook about the match. According to Facebook, the feature, announced yesterday at the f8 event, wont change the way Facebook newsfeed works, i.e. the people you've added to the lis wont appear more frequently in your newsfeed than without the list.
Secret Crush is part of the Facebook Dating feature, which has been available only in select few countries, including Colombia and Canada. Now the service is expanding to 14 new countries, but yet to the U.S. or any of the Western European countries.
Feature itself is simply a "power to the user" feature - it could be automated, as studies have shown that Facebook actually knows about your love interests before you do.