Google revealed its Whoop competitor
Petteri Pyyny
8 May 2026 17:05
Discreet, completely screenless activity trackers have become hugely popular, especially in the United States, but also in Europe. At the forefront of the trend has been the American Whoop, whose products have their own cult-like fanbase, but others, like Polar and Amazfit have also introduced their own, similar activity trackers.
Now advertising giant Google wants its own slice of that market and the company released a new, screenless Fitbit Air activity tracker. Like its competitors, Fitbit Air focuses on collecting health and wellness data as discreetly as possible, without screen notifications and visual clutter. The device automatically recognizes exercise activities and everything else worth tracking, meaning running or cycling sessions are not started or stopped, but the device deduces everything itself with its built-in sensors.
At the same time, Google discards the traditional Fitbit app and replaces it with the new Google Health mobile app, to which Fitbit Air also connects.
Fitbit Air weighs 12 grams with the strap (without the strap, the device weighs only 5.2 grams) and is promised water resistance up to 50 meters deep. The battery is promised to last for a week while continuously monitoring the user's health, sleep, and activity.
Fitbit Air features, among other things, 24/7 heart rate monitoring, heart rhythm tracking for atrial fibrillation, blood oxygen saturation (SpO2) measurement, resting heart rate and heart rate variability tracking, and analysis of sleep stages and duration. The device automatically recognizes common exercise activities, but workouts can be manually started from the Google Health app on the phone if desired.
According to Google, Fitbit Air is aimed at users who find current wearables too large, complex, or expensive. The company describes the new product as simple, affordable, and comfortable enough to be worn on the wrist 24/7. According to Google, Fitbit Air's algorithms become more precise the longer the tracker is used, meaning it learns its wearer's exercise habits and movement patterns.
Fitbit Air is tightly integrated with Google's new, AI-powered Google Health Coach service, which is part of the paid Google Health Premium subscription. Health Coach leverages the company's Gemini AI to offer users personalized exercise and wellness recommendations, sleep coaching, and assistance in setting various health and fitness goals.
Fitbit Air is available for pre-order immediately from Google's own online store. In Europe, the tracker is priced at €99.99 euros and in States is sells for $99.99. For those who pre-order the Fitbit Air, it comes with a three-month Google Health Premium trial period. The device will arrive on store shelves on May 26.