Janne Yli-Korhonen
13 May 2026 11:03
Asus has announced a new ASUS Open concept in the Nordics, bringing laptops completely without an operating system to the market.
The reform gives users free rein to choose and install the operating system they want on their device, whether it's Windows or a Linux distribution like Ubuntu, Debian, or Fedora.
According to the company, ASUS Open is a continuation of the ASUS PURE concept launched in 2016, which brought the first laptops free of unnecessary pre-installed software, or so-called bloatware, to the market.
Now Asus takes the idea a step further by removing even the operating system from the devices. With this concept, computers are delivered completely clean, without resource-consuming trial versions.
Asus' Nordic Country Manager Karl Isaksson says the company has noticed a strong group of knowledgeable users in the market who want to define their computer's user experience themselves.
According to Isaksson, the new concept is designed precisely for power users who deeply understand operating systems and demand complete control over their device.
The new sales model is not limited to just one device, but covers a range of Asus laptops, from more affordable basic models to high-end devices for heavy creative work and gaming.
The most affordable device included in the concept is the ASUS Vivobook S14, with a recommended price of 849 euros.
The lineup also includes the ASUS Zenbook 14 (€1,299), the ProArt P16 (€3,099) designed for creative professionals, and the ROG Zephyrus G14 (€3,499) and ROG Zephyrus G16 (€3,699) aimed at gamers.
You can find more detailed information and the selection on Asus' website.
Pre-sales for ASUS Open devices began today, May 13, and the devices will be available to selected Nordic retailers on May 28.
For pre-orderers, Asus offers discounts on the devices until May 27, which reduce the price of the Vivobook S14 model by one hundred euros, for example, and the prices of more expensive models by up to 200 euros.