Beats Music adds ability to purchase subscription through iOS app

Andre Yoskowitz
20 Apr 2014 11:32

Beats Music has bitten the bullet and has added in-app purchasing for subscriptions of the streaming service through the iOS app.
The service launched in January and has been modestly successful due to its high reviews.
Apple takes 30 percent of all in-app purchase revenue, which is significant but should also open up the service to more users. Beats Music costs $10 per month.
Beats Music is available in the U.S. on iPhone, Windows Mobile, Android, PC and Mac. The headphone company, run by music industry exec Jimmy Iovine and famous producer Dr. Dre, says all U.S. consumers can try the service for free for 30 days and can download or stream unlimited music for $10 per month afterwards. For $15 a month, a family of five can access the service through a deal will AT&T. The charge will be part of your regular monthly bill.
Unlimited downloads will allow you to listen to music offline, but the downloads expire and disappear when your membership ends.
To differentiate itself from rivals like Google Play Music All Access, Spotify, Rdio and others, Beats Music combines algorithms with specialized curated programming from "tastemakers." The service itself comes from "the trust that comes from excellent handpicked music with the personalization that knows you're an individual and that a handful of stations can't satisfy all listeners," says the company.
Source:
Vator

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